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Advisory · The 90 Minute Session

Clarity when the
decision matters.

A private 90-minute session designed to help you think through a specific challenge with precision. Focused, consequence-aware thinking applied to your situation.

Used by founders, senior leaders and operators navigating moments that carry weight.

The Moments This Serves

The stakes are real.
The timeline is short.
The consequences are
not fully visible.

These are the conditions in which decisions are most likely to be made poorly: because of proximity, pressure, and the absence of a genuinely independent view. This session restores those conditions for the duration of the work.

High-Stakes Presentations

Boardrooms, investor rooms, conference stages, and internal moments that define your credibility. We work on narrative, structure and how your judgement holds under pressure.

Company Structure and Formation

Setting up the right structures for what you are building. Clarity on vehicles, positioning, and how decisions made now affect the flexibility available to you later.

Fundraising Strategy

Not just how to raise but whether you should raise, when, and why. The mindset, sequencing, and second-order consequences of bringing in capital before you have committed to a direction.

Leadership Progression

Stepping into roles where expectations have outpaced preparation. Working through pressure and decision responsibility when the margin for error has narrowed and the room is watching.

Decisions Without a Clean Outside View

A consequential call where everyone in your circle has a stake in the outcome or an incentive to tell you what you want to hear. The outside view is not a luxury here: it is the only structurally honest one available.

How the Session Works

Three parts.
One focus.
The agenda is set by you.

The session is structured around your situation. The work begins from the moment you submit the brief.

Before

Pre-Session Brief

Required · Submitted in advance

A short written brief before we meet: the situation, the decision, what is at stake. This means the session starts inside the work, not with the setup of it. I come prepared, having considered your situation before we speak, rather than diagnosing it in real time at your expense.

During

The Session

90 minutes · Remote or in person

We work through the problem in real time. I will ask questions you have not been asked, push on assumptions that are carrying the most weight, and name what the people around you may not be willing to name. The focus is on what is true, not what is reassuring.

After

Written Reflection

Sent within 24 hours · Included

A short document with key insights, risks you may be underestimating, and the clearest version of the direction available to you. Not a proposal. Not a pitch for further work. Some of what it contains will land immediately. Some will take a day or two. That is the nature of the work.

What You Leave With

Confidence
and clarity.

A clearer view of the decision in front of you

What it actually is, not the version that has been compressed under pressure.

The risks you may be underestimating

The second and third-order consequences not yet visible from where you stand.

A sharper narrative

If communication is part of what is at stake, a more defensible version of how you tell it.

Greater confidence in the direction you choose

Not because the uncertainty has gone, but because the thinking behind the decision is now more honest.

Some sessions end here, and that is entirely appropriate. Others mark the beginning of a longer working relationship. That is always your call, not mine. The session does not lead to a pitch.

Investment
Fixed Fee · Single Session
£1,500 The 90 Minute Session · Paid at confirmation

Paid in full when the session is confirmed. No invoice to follow. No payment chasing. If a session cannot be accommodated, payment is returned in full.

For ongoing advisory work, engagements begin from £5,000 per month. The session is complete in itself: it is not a trial of that work. If a longer relationship is appropriate, the conversation will be straightforward.

On Confidentiality

Everything discussed is confidential. Without exception. I will not reference who I have spoken with, the organisations involved, or the nature of the conversation. That is a condition of the work, not a feature of it.

Request a Session

Start with context,
not a calendar.

Six short questions about what you are navigating. Takes two minutes. If the situation warrants a session, I will confirm availability and send payment details within 48 hours.

If it does not fit, I will tell you directly. Not every request leads to a session. That is intentional.

Step 1 of 6
What are you navigating?
Choose the closest description. If your situation spans more than one, choose the most pressing.
A high-stakes presentation or communication moment
Board, investors, conference, or an internal moment that defines credibility
Company structure or formation
Vehicles, positioning, decisions that affect optionality later
Fundraising strategy or a capital decision
Whether, when, and why: not just how
Leadership progression or role transition
Stepping into a role where expectations have outpaced preparation
A decision without a clean outside view
Everyone around me has a stake in the outcome or a relationship to protect
Something else: I will describe it at the end

Please select an option to continue.

Step 2 of 6
What is your current role?
CEO / Founder / Managing Director
C-suite executive (CFO, COO, CTO, CMO or equivalent)
Director, VP, or Head of
With direct accountability for a consequential decision
Senior operator or partner
Carrying material responsibility without a formal executive title
Other: I will describe my context at the end

Please select an option to continue.

Step 3 of 6
Where does the decision authority sit?
For the specific decision or situation you are navigating: who makes the final call?
With me: I make the final call
Shared between me and one or two others
Board or investors hold final approval
I lead the process but do not have unilateral authority
Someone more senior than me makes the final call

Please select an option to continue.

Step 4 of 6
What is the cost of getting this wrong?
Be honest. This is the question that most shapes whether the session is worth your time and investment.
Existential or highly material
Financial loss, reputational damage, or organisational fracture difficult to recover from
Significant but recoverable
Costly in time, money, or trust: but not fatal
Moderate
A missed opportunity or a step backwards: manageable
Relatively low
I am here primarily for thinking support, not an immediate high-stakes decision

Please select an option to continue.

Step 5 of 6
How urgent is this?
In the next two to four weeks
A decision or moment is approaching and time is short
Within the next one to three months
Real pressure building, some runway to prepare
Building but no fixed deadline
The pressure is real but the timing is not yet determined
Exploring at this stage
Assessing whether this type of session is the right fit before committing

Please select an option to continue.

Step 6 of 6
Which best describes where you are right now?
I want to understand what is true, even if it is uncomfortable
I am prepared to act on what the session reveals
I am assessing whether this type of session is right for me
Not yet committed: exploring fit before taking a next step
I have a direction in mind and primarily want a second opinion
The decision is largely made: I want to pressure-test it
I am completing this on behalf of someone else
The person who would attend is not filling in this form

Please select an option to continue.

Assessment and your details

If the assessment above suggests a fit, complete the details below. I will respond within 48 hours: with a booking confirmation, a clarifying question, or an honest explanation of why the session does not fit at this time.

Three to five sentences is enough. This is the context I need to think before we speak.
Optional, but the most useful thing you can tell me.

Please complete all required fields before submitting.

All submissions are treated as confidential. Your details will not be shared with third parties.

✓

Received.

I will review your context and respond directly within 48 hours: either to confirm availability and send payment details, to ask a clarifying question, or to explain honestly if the session is not the right fit for the situation you have described.

Not every request leads to a session. That is intentional.