Privacy Policy.
Last updated: November 2026
Who we are
This website is operated by Pattern Interrupt Ltd, a company registered in England and Wales (company number 17072350). Our registered address is 20 Wenlock Road, London, England, N1 7GU.
David McQueen trades through Pattern Interrupt Ltd. In this policy, "we", "us" and "our" mean Pattern Interrupt Ltd.
If you have any questions about this policy or how we handle your data, email office@davidmcqueen.co.uk.
What data we collect and why
| What we collect | Where from | Why | Lawful basis |
|---|---|---|---|
| Name, email, organisation, your message, and the details you choose to add (such as revenue range, stage of raise, event date and audience, LinkedIn profile or show link) | The Start a Conversation form | To reply to your enquiry and decide together whether and how to work | Legitimate interests, and steps you ask us to take before a contract |
| Email address and the resource requested | Resource request forms | To give you the resource, and to tell you when it's updated or ready | Consent |
| Email address | The events list sign-up | To send invitations to roundtables, The Pitch Room and The Mastermind | Consent |
| Email address, your Decision Diagnostic answers and reading | The Decision Diagnostic, only if you ask for your reading by email | To send you your reading and a short follow-up note | Consent |
| Billing address and finance contact details | By email, once an engagement is agreed | To issue contracts and invoices | Contract |
| Website usage (pages visited, time on site, country) | Google Analytics, only if you accept analytics cookies | To understand how the site is used and improve it | Consent |
The Decision Diagnostic itself runs in your browser. Your answers are not sent to us unless you choose to email yourself the reading.
Sign-ups to The Quiet Work are handled by Substack, under Substack's privacy policy.
We do not ask for sensitive personal data (such as health information) and we do not knowingly collect data from children under 16.
How long we keep your data
- Enquiries that don't lead to an engagement: up to 12 months.
- Contracts, invoices and related correspondence: 6 years from the end of the engagement, in line with UK contract law and HMRC requirements.
- Resource, events list and Diagnostic emails: until you unsubscribe or ask us to delete them, and no longer than [24 months] without contact.
- Google Analytics data: [2 or 14] months, set in our Google Analytics account.
Who we share your data with
We do not sell your personal data. We use these providers to run the site and our services:
- Squarespace hosts this website. Squarespace's privacy policy.
- Formspree receives the forms on this site and passes them to us by email. Formspree's privacy policy.
- Google Analytics measures site use, only if you accept analytics cookies. Google's privacy policy.
- Substack runs The Quiet Work newsletter. Substack's privacy policy.
- Email provider: we correspond with you using [Google Workspace / Microsoft 365].
Some of these providers are based in the United States, so your data may be processed there. Where data leaves the UK, we rely on [the UK's adequacy regulations, including the UK Extension to the EU-US Data Privacy Framework, or the providers' standard contractual clauses] to protect it.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Correct any inaccurate data.
- Ask us to delete your data, subject to our legal obligations.
- Object to, or ask us to restrict, how we use your data.
- Receive your data in a portable format.
- Withdraw your consent at any time where we rely on it. This doesn't affect anything we did before you withdrew it.
To use any of these rights, email office@davidmcqueen.co.uk. We will respond within one month.
Cookies
We use a small number of cookies to run the site and, with your consent, to understand how it is used. Our Cookie Policy has the details and lets you change your preference.
Links to other websites
This site links to other websites, including Substack and podcast platforms. We are not responsible for their privacy practices, so please read their own policies.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised. If we make a significant change, we will say so on this page.
How to complain
If you believe we have not handled your data correctly, you can complain to the Information Commissioner's Office (ICO), the UK's data protection regulator:
- Website: ico.org.uk
- Phone: 0303 123 1113
We would appreciate the chance to put things right first, so please email office@davidmcqueen.co.uk before contacting the ICO.