David McQueen

Better decisions
create better
options.

Some people arrive with a specific decision to make. Others come to think better, or to be in better rooms. Wherever you are, there is a right place to start.

David McQueen
Where to begin

What brought you here?

01 I have a specific decision to work through

Scaling, a capital event, succession, or a leadership challenge that keeps circling without landing. You want someone whose only interest is the quality of your thinking.

Advisory
02 I want to think and lead better

A masterclass or intensive that sharpens how you and your team make decisions under pressure. Built for leadership groups who want to move from instinct to judgement.

Masterclasses
03 I want to be in a room with serious people

Roundtables and events where CEOs and senior leaders think out loud together. Small numbers, real conversations, no keynote theatre.

Events
04 I heard David speak and want to know more

Whether it was a keynote, a podcast, or a conversation that stuck — this is where to find out what the work looks like and whether it is right for where you are.

About David

Clients include CEOs, owners and senior leaders of growing companies and corporates

  • BBC
  • Google
  • HSBC
  • Linklaters
  • Mercedes
  • Channel 4
  • Meta
  • Lloyds Bank
  • Bloomberg
  • BMW
  • Sky
  • Shopify
  • BNP Paribas
  • Accenture
  • Soho House
  • Octopus Energy
  • Aviva
  • Société Générale
  • Fidelity
  • Tate & Lyle
  • Virgin StartUp
  • Northern Trust
  • Crédit Agricole
  • Investec
  • Barclaycard
  • Barnardo's
  • RBS
  • Tokyo Marine Kiln
  • Octavia Housing
  • Oliver

We closed the round three months after David helped us reframe what we were actually selling to investors. He saw the gap between our narrative and our numbers before we did.

Founder-CEO, B2B SaaS, Series B raise

The board conversation we had been avoiding for two years happened in week three. Having an independent mind in the room changed what was possible to say.

MD, family-owned professional services firm, succession

I came in thinking our issue was around growth, David helped us to see it was about fixing our decision making framework. That reframe was worth more than any strategy document.

CEO, £80m energy business, scaling
Focus Consequential decisions in scaling, capital, and succession
Clients CEOs and founder-owners, early-scale to pre-exit
Sectors Financial services, technology, consumer, professional services, third sector
Framework The BRAVE Leader: Bold, Resilient, Agile, Visionary, Ethical
David McQueen speaking
Speaking

Frameworks that stay in the room
long after the session ends.

Speaking overview →
B Bold
R Resilient
A Agile
V Visionary
E Ethical
Advisory

When the decision
matters too much
to navigate alone.

Most relationships begin in a room: a roundtable or mastermind. From there, the typical path is a Decision Review: a fixed-scope, three-week diagnostic that produces a written brief on the decision in front of you and a clear view of whether sustained advisory is the right next step.

Retained advisory follows for those where the fit is right. Three territories: scaling, capital, or succession.

Reach out to explore a Decision Review or Retained advisory

Scaling

For founders and CEOs navigating the decisions that determine whether growth compounds or stalls.

Capital

For leaders raising, deploying, or returning capital: and the conversations that precede each.

Succession

For boards and founders navigating transition: from family business to institutional, from founder to professional management.

The Book

The BRAVE
Leader.

A study of what leadership requires when certainty disappears, and the five characteristics that allow leaders to navigate complexity with clarity: Bold, Resilient, Agile, Visionary, Ethical.

The Quiet Work

Essays on leadership,
decisions, courage,
power, and legacy.

The Quiet Work is where the thinking behind the advisory and speaking work is made available. Published on Substack. Occasional. Worth the wait.

Start a Conversation

What are you
really deciding?

If you are navigating a decision that matters: in your organisation, your leadership, or your own thinking. That is where this work begins. Not a sales call. A diagnostic conversation.

Start a Conversation