Masterclasses · David McQueen

Four rooms.
One shift:
how you think.

Each masterclass is a structured half-day or full-day working session for senior leadership teams. Not a presentation. A room in which the quality of thinking is the subject.

The Format

Built for teams.
Delivered in
one intensive session.

Masterclasses are working sessions, not workshops. The distinction matters. A workshop delivers a framework and asks people to apply it. A masterclass puts the team's actual thinking, decisions, and dynamics under examination — and leaves them better equipped for what comes next. Each room is a different entry point into the same underlying question: how do we decide and act at the level this moment requires?

Format Half-day or full-day
Group size 8–20 participants
Audience Senior leadership teams
Delivery In-person or virtual
Customisation Each session shaped to the team's actual situation
The Four Rooms

Each room addresses
a different constraint
on leadership quality.

01
From: What Breaks Under Pressure

The Decision
Room

Make better decisions when the information is incomplete, the clock is running, and the consequences matter. An executive masterclass on decision quality — how we actually make decisions, where we go wrong, and how to build a more rigorous practice.

Most senior leaders are technically capable of making good decisions. The failure is rarely analysis — it is the conditions. Time pressure, politics, incomplete information, the desire for consensus. This room examines the architecture of good decision-making and equips teams to recognise and interrupt the patterns that reliably produce poor outcomes.

What the room examines
  • How the team's current decision process actually works
  • The common failure modes of senior decision-making under pressure
  • The role of dissent, challenge, and intellectual honesty
  • Framing effects and how they skew outcomes before a decision is made
  • What changes when the decision is irreversible
What leaves the room

A shared language for decision quality. A practical framework the team can apply immediately. A set of questions the room has agreed to ask before committing to any consequential decision.

02
From: Who Actually Decides Here?

The Accountability
Room

Clarify who decides, who advises, who executes, and who owns the consequence. Particularly strong for executive teams — leaders leave with clarity on the five decisions they need to address this quarter.

Every leadership team has conversations that are not happening — not because people are avoidant, but because accountability is genuinely difficult when relationships are ongoing and the cost of conflict feels higher than the cost of silence. This room puts accountability structures under examination and creates the conditions for the conversations that need to happen.

What the room examines
  • Who actually decides — and the gap between assumption and reality
  • The difference between accountability and blame
  • What the team is not saying — and why
  • The structures that enable honest conversation under pressure
  • The five decisions the team needs to address this quarter
What leaves the room

Clarity on decision rights. A diagnosis of the team's accountability patterns. Concrete commitments on the five decisions that have been circling without resolution.

03
From: Show Me The Money

The Growth
Room

Understand what your organisation needs to fund its ambition — and what investors need to believe. For founders, scaleups, and entrepreneurial leadership teams preparing to raise or deploy significant capital.

Most leaders preparing to raise capital focus on the numbers. Investors focus on something else: whether they believe in the people, the model, and the story. This room bridges that gap — examining what the organisation actually needs, what it is ready for, and how to build the case that moves capital in your direction.

What the room examines
  • What your organisation needs capital to do — and whether that is clear
  • What investors actually evaluate — beyond the deck and the numbers
  • How founders and CEOs misunderstand their own readiness
  • What capital costs — beyond the term sheet
  • The decision to raise — and whether the timing is right
What leaves the room

A clearer picture of capital readiness. An honest assessment of what the organisation needs to address before it raises. A stronger foundation for the conversations with investors that follow.

04
From: A Well Told Story

The Story
Room

Participants build two things in the session: the One-Minute Story and the Strategic Story for their organisation, proposition, or leadership agenda. Applied storytelling at the level that changes what investors, boards, and talent believe.

Your story is not decoration — it is an organisational asset. Senior leaders are judged by whether people believe them: believe the vision, believe the plan, believe the person. This room is where that belief gets built. The work is practical and the output is real. Participants leave with a story they can use immediately.

What the room builds
  • The One-Minute Story — sharp, memorable, and impossible to misunderstand
  • The Strategic Story — for investors, boards, and senior talent
  • Narrative architecture: how the best stories are structured
  • The craft of simplification — communicating complexity without losing the listener
  • Where the current organisational story is failing — and how to close the gap
What leaves the room

Two finished stories each participant can use immediately. A shared understanding of the organisation's narrative and where it needs to strengthen. A set of principles for communicating under pressure without losing credibility.

Design & Delivery

Every session is
shaped to the team.
None are off-the-shelf.

Every masterclass is designed around the specific team, the specific moment, and the specific decision or dynamic that has prompted the request. There is no standard session and no standard slide deck.

Pre-session work

Every masterclass begins with a pre-session conversation — with the leader commissioning the session — to understand the team's actual situation, the decision or dynamic that has prompted the request, and what a successful outcome looks like. This shapes the session design entirely.

Real work, not role play

Where possible and appropriate, sessions work with actual decisions the team is navigating — not hypothetical scenarios or external case studies. The learning is higher when the stakes are real. Confidentiality is assumed throughout.

No standard slide deck

Masterclasses are facilitated, not presented. There may be frameworks. There will be questions. There will be moments of discomfort that are part of the design. The goal is to leave differently, not just with a handout.

Post-session support

Full-day sessions include a written summary of the key findings, decisions, and commitments from the room — sent to the commissioning leader within five working days. Optional follow-up is available for teams that want to build on the session over time.

Commission a
masterclass.

If you are considering bringing one of the rooms to your leadership team, the first step is a conversation about what you are navigating and which room best fits the moment.

Start a Conversation