How I Work | David McQueen

The work is advisory.
The format depends on
your context.

Not skills to acquire, but practices that require sustained attention.

You already invest in coaching and consulting. Coaching improves performance and consulting brings structure and insight. Both have their place.

But neither is designed for moments when the cost of being wrong is high and the decision cannot be revisited. When outcomes are irreversible and leadership is under scrutiny.

In those moments you need judgement support. Not another framework. Not reassurance. Disciplined thinking when what you decide determines what follows.

Judgement Under Pressure

The capacity to think clearly when stakes are high — and the discipline to construct, test, and commit to decisions when information is incomplete, tradeoffs are real, and time is compressed.

Consequence Literacy

Understanding what your decisions actually cost — beyond the visible and immediate, into the second and third-order effects that accumulate over time.

Distributed Responsibility

Leadership architecture that does not centralise all risk in one person's thinking. Clarity on who decides what, and the structures that allow accountability to be shared without diffusion.

The right structure depends on what you are navigating

If you are unsure which format fits, describe what you are carrying in an initial conversation and I will tell you.

One day or multi-week

Strategic Intensives

Concentrated counsel for specific high-stakes moments. Structured around the decision, delivered over a contained period, and concluded when the work is done. The most common entry point into this work.

  • Capital events, M&A, restructuring, crisis preparation
  • Major strategic transitions and pivots
  • One day or multi-week, depending on complexity
  • Defined scope, clear timeline, singular focus
Explore Strategic Intensives

The natural progression: Many leaders who engage a Strategic Intensive continue into an Advisory Partnership. The Intensive provides the clarity of fit that makes that decision straightforward.

Quarterly or annual

Advisory Partnership

Retainer-based counsel for CEOs, founders, and executives carrying board-level accountability. The relationship is built around access when it matters rather than scheduled calls at fixed intervals.

  • Owner-founded businesses and PE-backed leaders
  • Decision cadence, capital discipline, authority alignment
  • Structural clarity over time, not just in moments
  • Access when pressure is live, not on a calendar
Explore Advisory Partnership
3–12 months

Executive Counsel

Senior counsel for CEOs and executives who must remain credible, decisive, and coherent under sustained pressure. Where the advisory work handles the what such as decisions, capital and structure, Executive Counsel handles the how of judgement discipline, communication, and leadership coherence.

  • Leaders navigating sustained pressure and scrutiny
  • High-stakes communication and board readiness
  • The internal patterns that pressure reveals
  • Retained cadence, twice monthly, 60–90 minutes
Explore Executive Counsel
Away days to multi-day

Leadership Team Advisory

Facilitated advisory for executive teams and boards. Every session is designed in response to what the team is actually carrying, whether that is strategic decisions pending, unresolved tensions or the clarity the organisation needs but hasn't found yet.

  • Away days, board retreats, strategy sessions
  • Live decisions and unresolved tensions — not generic content
  • Not managed to comfort. Managed to consequence.
  • Written summary of decisions, actions, and open questions
Explore Leadership Team Advisory

Combined formats: A Masterclass in the morning to build shared capability, followed by structured Leadership Team Advisory in the afternoon. Available on request.

Executives engage, not because they are struggling, but because the conditions have changed

Capital and Funding Decisions

Preparing for a raise, restructuring, or major investment. Where the decision changes the stakes of everything that follows and the thinking behind it must be defensible under scrutiny.

Scaling Beyond Current Architecture

The organisation is growing faster than its leadership infrastructure can support. Systems, people, and decision structures must evolve while the business continues to operate.

M&A, Exit, or Transition

Navigating acquisition, exit, or leadership succession. Where clarity on what success actually looks like matters as much as execution.

Board Pressure or Investor Scrutiny

Sustained pressure from boards, investors, or stakeholders. Where the quality of your thinking is being examined and the cost of appearing unclear is reputational as well as operational.

Decision Bottlenecks at Executive Level

Authority is fragmented, accountability is unclear, and decisions are either not being made or being made badly. The organisation needs structural clarity on who decides what and how.

High-Stakes Strategic Moments

Preparing for a visible decision or communication moment — investor presentation, restructuring announcement, board decision. Where your thinking will be under public examination.

A diagnostic conversation, not a sales process

I need to understand the situation before I can say whether and how this work is useful. Not every conversation leads to an engagement. That is intentional.

01

Initial Conversation

You describe what you are carrying such as the decision, the pressure, the conditions that have brought you to this point. I ask questions to understand whether this work is useful and which format serves best.

02

Clarity on Fit and Structure

If the work fits, I will tell you which format I recommend and why. If it does not fit, I will say so directly. Not every enquiry leads to an engagement. That is intentional.

03

Scope and Terms

We agree on scope, timeline, and investment. The structure is documented. Expectations are clear. Confidentiality is absolute unless you direct otherwise.

04

Work Begins

For advisory partnerships and counsel, the relationship starts with an initial session. For intensives and leadership team advisory, it begins with diagnostic preparation.

This work requires certain conditions to be useful

You are ready if

  • The cost of a wrong decision is material — financial, reputational, or organisational
  • You recognise your thinking is under sustained pressure
  • You want to understand what is true, not confirm what you prefer
  • You are willing to hear what is uncomfortable if it is accurate
  • The decision authority sits with you
  • You are prepared to act on what the work reveals

You are not ready if

  • You are looking for someone to agree with you
  • You want a methodology to implement without examining your thinking
  • The person making the final call is someone else
  • You need solutions before you are willing to understand the problem
  • You are seeking reassurance rather than clarity
  • The primary goal is comfort, not discipline