More courage. Less fear.
Better decisions for inclusive leadership.

A practical guide for leaders who can’t afford to freeze under consequence — and who want the clarity and courage to act when the room is watching.

Tip: keep one “primary” button (signed/bulk) and one “secondary” (Amazon) to reduce decision friction.

  • Best for: CEOs, founders, senior leaders, and teams facing complex trade-offs
  • Use it for: leadership offsites, book clubs, L&D cohorts, executive coaching anchors
  • Core themes: Bold • Resilient • Agile • Visionary • Ethical
The BRAVE Leader book cover

The shift

Many leaders are terrified of doing the wrong thing, so they do nothing. This book is for the moments where neutrality becomes a decision — and delay becomes damage.

Social proof

If you have testimonials, pull 2–3 short lines here. Keep them punchy and specific: “We used BRAVE to reset how we make decisions in our exec team.”

If you don’t have testimonials yet, use “as seen in / spoken for / worked with” logos here instead.

What you’ll learn

Boldness
Move beyond comfort with preparation — not bravado.
Resilience
Build support systems so pressure doesn’t isolate judgement.
Agility
Adapt without losing your spine — update decisions in motion.
Vision
Hold the longer horizon when the week is loud.
Ethics
Make trade-offs explicit — and keep your leadership clean.
Inclusive leadership
Build a blueprint others can follow, not a mood they must survive.

Who it’s for

  • Leaders making decisions with reputational, financial, or cultural consequence
  • Teams who need a shared language for courage, inclusion, and trade-offs
  • Organisations that want leadership behaviours to survive pressure

Bulk orders

If you’re buying for a leadership team, programme cohort, or book club, make it a shared operating system. Bulk orders can be paired with a live session, Q&A, or decision-making workshop.

If you want this to convert harder: add “what you get” (signed copies, shipping, optional session) as 3 bullets.

About the author

David McQueen
David McQueen
Executive coach and speaker focused on inclusive leadership, decision-making, and communication under pressure.

FAQ

Is this for individual leaders or teams?

Both. It reads well solo, but it’s most powerful when a leadership team adopts the language together.

Do you offer workshops alongside the book?

Yes — for bulk orders, leadership offsites, and cohort programmes. Use the enquiry link above.

Where should I buy?

If you want signed/bulk copies for a team, use the signed/bulk option. For a single personal copy, Amazon is simplest.