Two programmes.
Different disciplines.
Structured access to serious thinking. Both built for executives already operating at the top, and both designed to produce something you use, not content you consume.
Not courses.
Not content.
Both programmes are built on the same principle, that senior executives don't need more information, they need a more precise instrument for the specific work they are doing.
BRAVE Leader applies a decision-making and leadership methodology to how you operate as an executive. LEADERSTORY applies research-led intelligence and narrative discipline to how you are read by the audiences that determine your trajectory.
Different disciplines. Both run on defined intakes, by application only, and are designed for executives who are already operating at the top, and who want the rigour that level demands.
BRAVE Leader
Executive leadership and decision-making methodology. How you operate, how you decide, and how you lead organisations rather than manage them. Built around the BRAVE framework — applied to the specific demands of executive life.
LEADERSTORY
Reputation capital practice. Research-led intelligence mapping how you are actually perceived, narrative architecture built on that intelligence, and preparation for the high-stakes moments where how you are read determines what follows.
Two programmes.
How they compare.
BRAVE Leader
Executive leadership and decision-making methodology — applied to how you operate, decide, and lead at the top of an organisation.
LEADERSTORY
Reputation capital and narrative intelligence — applied to how you are read by the audiences that determine your trajectory.
Self-directed core modules with three live cohort sessions per cycle
Three intensive cohort sessions across three sequential phases
8–12 weeks · Maximum 20 per cohort · May and October intakes
12–16 weeks · Maximum 8 per cohort · Spring and Autumn intakes
BRAVE diagnostic across five leadership dimensions: Bold, Resilient, Agile, Visionary, Ethical
Reputation Intelligence Audit mapping perception across five key stakeholder audiences
On application
On application
The BRAVE Leader
Executive Programme
A structured programme for senior executives who are already in the seat and want to lead with more precision, more clarity, and more consequence.
Six modules. Your pace, your context.
Work through the programme on your own terms using video, workbook, and structured challenges that connect the methodology to the decisions you are actually making right now. The material is dense and direct. It assumes you are already leading at a high level.
A closed room, three times per cycle.
Three 90-minute live sessions with your cohort, facilitated by David McQueen. A room of twenty senior executives who have done the same work and are testing it against real situations. The peer dynamic is a feature, not a convenience.
Baseline. Progress. Outcome.
A BRAVE diagnostic at entry and at completion — mapping where you are across all five dimensions of the framework, and where you have moved. Bold, Resilient, Agile, Visionary, Ethical. Rigour, not reassurance.
LEADERSTORY
A structured programme for senior executives who are done leaving their reputation to circumstance. Three disciplines. delivered with the rigour of a board advisory engagement.
Reputation Intelligence
A research-led diagnostic mapping how you are actually perceived across your five key stakeholder audiences including board and governance, capital markets, regulatory, senior talent, market and media. The intelligence layer most executives are currently operating without.
Narrative Architecture
Building the foundational story you tell to boards, investors, media, and internal audiences. Focusing on the structural logic of how your identity, conviction, and trajectory are expressed with consistency and strategic intent. Built once. Deployed across all surfaces.
High-Stakes Preparation
Advisory and preparation for the moments that shape a leader's trajectory: board appearances, investor narratives, regulatory scrutiny, transition communications, and crisis positioning. Event-specific, high-precision, grounded in the narrative architecture built in Phase Two.
Two disciplines.
One compounds the other.
The two programmes address different things. Some executives engage with both, sequentially or in parallel, and find the work compounds.
The BRAVE Leader sharpens how you decide and lead. LEADERSTORY sharpens how you are read. The executives who carry the most weight tend to have both working simultaneously.
Not sure which programme fits where you are right now? A brief conversation will confirm the relevance of each programme to your needs.
- Both programmes run Spring and Autumn intakes, making sequencing straightforward
- Some executives begin with The BRAVE Leader and move to LEADERSTORY at a subsequent inflection point
- Both are application-only with a brief qualifying conversation before a place is offered
- Advisory engagements run alongside both programmes for executives who want 1:1 support in parallel
The right programme starts with
a conversation.
Both are by application only. Both run on defined intakes. Share your context and we'll confirm the right fit — or whether one of the advisory offerings makes more sense for where you are.
Start a ConversationSpring · Autumn · Both programmes by application only