Better decisions
create better
options.
Advisory, speaking, and leadership development for CEOs and founder-owners navigating the decisions that shape what happens next.
decision is the quality
of the outcome."
David McQueen works with CEOs and founder-owners on the decisions that shape the future of their organisations. The work spans three areas — advisory, speaking, and leadership development — all grounded in a single conviction: better decisions create better options.
He is the author of The BRAVE Leader and the creator of the One Percent Braver framework — a body of thinking on how leaders decide well when the stakes are high.
The decisions that
cannot be revisited
cheaply once made.
Scaling
The inflection points where growth creates structural decisions — people, process, capital, and culture — that cannot be made by analysis alone.
Explore →Capital
Fundraising, investment, and ownership decisions that change the nature of the organisation and the terms on which the founder leads it.
Explore →Succession
Leadership transition — who leads next, on what terms, and how the founding leader exits in a way that honours the organisation they built.
Explore →Keynotes. Masterclasses.
One Percent Braver.
Keynotes
For conferences, offsites, and leadership events. Five keynotes across the BRAVE themes — each a standalone session built around a single consequential idea.
Masterclasses
Working sessions for senior leadership teams. Four rooms — Decision, Accountability, Growth, Story — each a different entry point into how the team thinks and decides.
One Percent Braver
A twelve-session leadership development programme structured across three arcs — Self, Think, Lead. Built on the BRAVE framework. Delivered across a year.
The room matters.
So does who
is in it.
Roundtables
Quarterly. Invitation-only. Eight to twelve senior leaders. A single consequential topic. No presentations — conversation, challenge, and collective intelligence.
Learn more →Retreats
Annual. Two days, away from the office. Designed for peer connection, strategic thinking, and the kind of candour that only comes when the right people are in the same room.
Learn more →Masterminds
Six months. A cohort of six to eight leaders at a similar stage. Monthly sessions focused on the decisions each member is navigating — structured peer advisory with David facilitating.
Learn more →The BRAVE
Leader.
A study of what leadership requires when certainty disappears, and the five characteristics that allow leaders to navigate complexity with clarity — Bold, Resilient, Agile, Visionary, Ethical.
Essays on leadership,
decisions, wealth,
power, and legacy.
The Quiet Work is where the thinking behind the advisory and speaking work is made available. Published on Substack. Occasional. Worth the wait.
What are you
really deciding?
If you are navigating a decision that matters — in your organisation, your leadership, or your own thinking — that is where this work begins. Not a sales call. A diagnostic conversation.
Start a Conversation