Advisor to CEOs, Founders & Senior Executives
Judgement under pressure.
Clarity when it matters.
Hello and welcome. I’m David McQueen. I work with leaders carrying consequential decisions — where capital, people, reputation, and legacy are in play. The work is calm, confidential, and designed to improve decision quality when the room gets serious.
UK & global • Confidential • By enquiry
The work, organised by altitude.
Most leaders don’t need more content. They need clearer signal, steadier judgement, and decisions that hold under pressure. These five domains are how the work fits together.
Judgement
How leaders see clearly under pressure.
The thinking that underpins everything here — judgement, sensemaking, consequence, and decision conditions.
Mandate
Governance, signal, and clarity before outcomes move.
The home for Decision Room, BRAVE Index, and Executive Edge — board-legible signal without blame or overreaction.
Advisory
Judgement support when responsibility can’t be delegated.
The Suite Spot — confidential thinking partnership for inflection points, scrutiny, trade-offs, and decisive action.
Presence
Decisions only matter if they land.
Executive presence, storytelling, and speaking as leadership expression — coherence over charisma.
Capability
Building decision resilience before pressure peaks.
The BRAVE Leader — shared language, stronger challenge, and fewer moments that require heroics.
Judgement+
Judgement
How leaders see clearly under pressure.
The thinking that underpins everything here — judgement, sensemaking, consequence, and decision conditions.
Mandate+
Mandate
Governance, signal, and clarity before outcomes move.
The home for Decision Room, BRAVE Index, and Executive Edge — board-legible signal without blame or overreaction.
Advisory+
Advisory
Judgement support when responsibility can’t be delegated.
The Suite Spot — confidential thinking partnership for inflection points, scrutiny, trade-offs, and decisive action.
Presence+
Presence
Decisions only matter if they land.
Executive presence, storytelling, and speaking as leadership expression — coherence over charisma.
Capability+
Capability
Building decision resilience before pressure peaks.
The BRAVE Leader — shared language, stronger challenge, and fewer moments that require heroics.
Common ways clients engage.
Some clients start with a keynote or coaching. Others begin with diagnostics or advisory. If you’re unsure, start with Executive Edge or the Start Here page.
Advisory
For clarity when decisions carry consequence.
A confidential thinking partnership for strategic inflection points — capital decisions, scale, M&A, scrutiny, and exit.
Coaching
Judgement work for sustained leadership pressure.
For CEOs, COOs and senior executives who must remain credible, coherent, and decisive over time — not just in a single moment.
Speaking
Sessions that recalibrate how leaders think and act.
Keynotes, masterclasses and facilitation designed for organisations operating under pressure — where decisions have second-order consequences.
Diagnostics
For clarity before commitment.
Executive Edge provides a precise read on leadership signal, risk, and decision conditions — before choosing coaching or advisory.
Insights
Essays and notes on judgement, leadership under pressure, and capital consequence — written for leaders making decisions that will be audited later.
No spam. No noise. Just signal.
What you’ll find
- Decision-making under pressure
- Leadership coherence and accountability
- Capital, governance, and second-order consequences
- Narrative discipline for executives
Written in the same spirit as the work: precise, calm, and consequential.
If the decision is real, the conversation should be too.
Share the context, the stakes, and the time horizon. If it’s a fit, I’ll recommend the simplest next step.
No free consultations. No browsing calls. Just considered conversations.
Include in your note
- Your role and organisation
- The decision you’re carrying
- What is at stake
- Your timeline
The clearer the stakes, the sharper the work.