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The BRAVE system

Decisions The model: how leadership decisions work under pressure.
Assess Evidence: make decision quality visible through the Index.
Develop Installation: adopt standards through live leadership moments.
Embed Persistence: routines + facilitators so it holds.

Decision Quality, Embedded.

Programmes create movement. Organisations lose it when pressure returns. Embedding is how BRAVE becomes a shared standard, through decision routines, language, and internal stewards who keep it alive.

Why embedding matters

Pressure doesn’t reveal culture. It decides it.

When stakes rise, organisations revert: decisions slow, authority concentrates, dissent disappears, and inclusion becomes “nice-to-have”. Embedding is how you protect decision quality when it would be easiest to compromise it.

The goal is not to create more facilitators. The goal is to create internal stewards who can run decision routines, hold standards, and maintain leadership coherence across teams.

Standards • Routines • Stewardship EMBED

What gets embedded

Three things that make the work stick.

Language, routines, and stewardship — so leadership quality doesn’t depend on a few individuals.

Decision standards

Shared definitions of “good judgement” and “inclusive authority” — used in real decisions, not theory sessions.

Decision routines

Repeatable ways of framing decisions, naming trade-offs, handling dissent, and assigning accountability.

Stewardship

Trained internal facilitators who can hold the standard, run the practice, and protect integrity under pressure.

Certified BRAVE Facilitator

A stewardship role, not a training badge.

Certified BRAVE Facilitators help organisations maintain decision quality through change, conflict, and complexity, without relying on external consultants to keep standards alive.

Facilitators are trained to intervene where decision quality fails: unclear trade-offs, avoidance, power concentration, ethical drift, and inclusion collapse. They carry a shared language and a small set of practical routines.

1

Selection

Identify the right people: credibility, maturity, trust, and the ability to hold tension without dominance.

2

Training

Learn the BRAVE standard, tools, and decision routines — and practise intervention in real scenarios.

3

Apprenticeship

Co-facilitate and apply the work with feedback, calibration, and observed practice.

4

Certification

Demonstrate competence and receive authority to run BRAVE routines internally and sustain standards.

What facilitators do

  • Run BRAVE decision routines in leadership meetings and working sessions
  • Hold courageous conversations without escalation or collapse
  • Surface trade-offs and decision rights when they’re blurred
  • Strengthen accountability without blame theatre
  • Protect inclusion when pressure rises (voice, dissent, fairness)
  • Support repeat Index cycles by making movement visible

What facilitators are not

  • A “culture champion” role without authority
  • A motivational training function
  • A substitute for leadership responsibility
  • A HR compliance mechanism
  • A personality-based coaching role
  • An add-on that sits outside real decision rooms
Who should become a BRAVE Facilitator?

People with credibility, steadiness under pressure, and the maturity to hold tension without dominating. Often: senior managers, HR/L&D partners with influence, programme alumni, and respected culture carriers.

Is this an external facilitator licence?

The primary intent is internal embedding. External licensing can be considered, but only where standards, ethics, and quality control can be maintained.

How does this connect to the Index and Programmes?

Assess establishes evidence and priorities. Develop builds capability. Embed protects it over time through routines and trained stewards. Facilitators keep the work alive between Index cycles and after programmes end.

Where embedding lands

The routines that protect judgement.

Embedding becomes real in meetings, decisions, and accountability — not posters.

Decision rooms

Leadership meetings, SLT, ExCo, steering groups — where trade-offs and power are exercised.

Governance & risk

Decision rights, escalation paths, ethical risk, and accountability mapping — so responsibility can’t disappear.

Cohorts & onboarding

Shared language for new leaders and cohorts — so decision standards propagate rather than fragment.

A simple embedding promise

Six months after BRAVE, the organisation should still be using the same decision language, the same routines, and the same accountability expectations — even when pressure is high.

What success looks like

Faster clarity, fewer reversals, less “alignment theatre”, clearer ownership, and inclusion that holds under stress — measured through repeat Index cycles and observable decision behaviour.

Next step

If you want the work to hold, train stewards and build routines.

We’ll help you decide the right facilitator cohort, what decision contexts matter most, and how embedding should show up in governance and leadership rhythms.

Embedding is how BRAVE becomes infrastructure: standards, routines, and continuity — not a one-off programme.